Dual opening display cartons



y 13, 1958 J. H. ROEPKE 2,834,532

l DUAL OPENING DISPLAY CARTONS File d Aug. 6, 1957 2 Sheets-Sheet l THini J. H. ROEPKE DUAL OPENING DISPLAY CARTONS 2 Sheets-Sheet 2 May 13,1958 Filed Aug. 6, 1957 HYTORNEVS.

trllfi'lllll Z 2,834,532 DUAL GPENING DISPLAY CARTONS John H. Roepke,Milwaukee, Wis, assignor to David D.

' Davis and Gilbert F. Fitzgerald, both of Milwaukee, Wis.

This invention relates to dual opening display cartons, and moreparticularly to ing an attached cover or lid susceptible of being openedfrom either of its longitudinal margins for diversified displaypurposes.

A primary object of the present invention is to provide a dual openingdisplay carton which can be set up from a one-piece blank and which hasan integral cover or lid assemblage susceptible of being swung to openposition from either of its longitudinal margins to vary the display ofthe contents of the carton, as well as to afford varying greeting oradvertising displays on the inner face of the opened lid and overportions of the carton proper.

The present dual opening display carton is intended to provide anattractive and novel type of container which can be used for specialoccasions, as for sales events or for holiday merchandise. When thecover or lid of the carton is swung to open position along one of itslongitudinal margins a certain portion of the carton and the goodstherein will be visible with the remaining face of the carton covered bydesired advertising indicia or pictorial or greeting. representations.Reversely, when the cover or lid is opened along its other longitudinalmargin the first-mentioned interior portion of the carton and itscontents will becovered by a display indicia panel, exposing the otherinterior portions of the carton and the goods therein with the displayof a different advertising or greeting panel on the inner surface of thecarton lid. A further, more specific object of the present invention isto providea dual opening display carton which can be die cut from aone-piece blank of paperboard or-the like and scored for folding torender it susceptible of being easily set up, the latter requiring asimple stapling, gluing or fastening operation in respect to the endportion of one flap, permitting the blank as thus arranged to be shippedin a partially folded, fiat, compact condition. ,1 A further object ofthe invention is to provide a dual opening display carton which can beeasily set up by the user and which will provide a sleeve to house andcover a rigid box insert or which can be used as a liner and cover for apreformed rigid outer boX.

States Patent a folding display carton hav- A further object of theinvention is'to provide a dual opening display carton which is of verysimple construc tion, which is inexpensive to manufacture, which.isattractive and novel in appearance and provides for varied displays ofthe goods therein and of greeting or adv'ertising messages, and which iswell adapted for the purposes described.

' With the above and other objects in view the invention consists of theimproved dual opening display carton, and its parts and combinations asset forth in the claims, and all equivalents thereof.

In the accompanying drawings, in which the same reference charactersindicate the same parts in all of the views:

- storage;

2 Fig. 1 is a plan view of the outstretched blank from which theimproveddisplay carton is ultimately folded and arranged;

Fig. 2 is a plan view of the dual opening display carton blank partiallyfolded into flat form for shipment and and box body assemblage showingthe cover lid fully.

opened along one margin with display indicia on one face of a panelwhich is raised by the lid to expose only the mid portion of the boxbody;

Fig. 6 is an enlarged longitudinal sectional view through the open coverof the carton of Fig. 5, said view being taken approximately along theline 66 of Fig. 5;

Fig. 7 is an enlarged longitudinal sectional view through the cartonsleeve and encased box body taken along the line 7-7 of Fig. 5;

Fig. 8 is a perspective view of the dual opening display carton with thecover or lid opened along the margin opposite to that shown in Fig. 5;

Fig. 9 is an enlarged longitudinal sectional view taken along the line99 of Fig. 8;

, Fig. 10 is an enlarged longitudinal sectional view through the cartonand box body taken along the line lll-1ll of Fig. 8;

Fig. 11 is a longitudinal sectional view showing a modi-' ficd form ofthe invention wherein the display carton is utilized as a liner for arigid box body and cover; and

Fig. 12 is a cross-sectional view of the latter form of the invention.

Referring now more particularly to the drawings it will be observed fromFig. 1 that the improved dual opening display carton is folded orarranged from a one-piece blank which can be die cut, stamped frompaperboard or other suitable material. The blank includes a rectangularbottom forming section 15 having foldably secured to oppositelongitudinal margins thereof side wall sections 16 and 17, lines 18between the inner margins of the side wall sectio-ns 16 and 17 and thebottom section 15. The outer edge of the side wall section 16 hassecured thereto, by 'a fold line 19, a narrow covering and display panel20. Foldably carried by the outer end portion of the panel 20 is asecuring flap 21 partially set up, is folded against and secured to theundersurface of a cover or lid section 22. For that purpose a surface ofthe securing flap 21 may be gummed or it may ultimately be stapled orotherwise secured to the undersurface of the cover or lid section 22adjacent a margin of the latter. Projecting outwardly from intermediateportions of the side'ma-rgins of the cover section :22 are small tabs 23which are merely for the purpose of facilitating manual swinging of thecover section from either margin when the carton is set up. Connected byfold lines 24 to opposite end portions of the inner margin of the coversection 22 are the end portions of hinge strips 25. The opposite ends ofthe hinge strips 25 are connected by fold lines 26 with the lower marginof the swing through said space 27 during certain types of.

manipulation of the, cover of the set-up display carton.

Fig. 2 illustrates one wayin which he blank of Fig. .l

the cover partially or otherwise formed there being scored fold which,when the display carton is may have portions folded upon itselfcompactly for shipment and storage and from which condition the user caneasily set up the carton. In the folded arrangement of'Fig. 2 the bottomforming section 15 has the side wall section 16 out-stretched and in theplane of the bottom 15 but the covering and display panel 20 is foldedover onto the top surface of the bottom section 15. The side wallsection 17 is likewise folded over onto the top surface of the bottomsection 15 with the hinge strips 25 extended in the same plane over thebottom 15 and on opposite sides of the panel 20. The cover 22 is foldedback over the hinge strips 25 and panel 20.

Toset up the carton into its sleeve-like form the procedure illustratedin Fig. 3 is accomplished. The side wall sections 16 and 17 are extendedvertically relative to the- "bottom section 15 and the cover or lidsection 22 is raised sufliciently to expose the opening 27 between thehinge strips 25. Then the outer end portion of the covering-and displaypanel 20 is passed through the opening 27 so as to underlie theintermediate area of the undersur-face of the cover or lid section 22and the securing flap 21 is then glued or otherwise secured to the coveror lid section 22 adjacent the margin which overlies the top edge of theside wall section 17 when the cover section is closed. After the wallsand flaps and sections are folded as shown in Fig. 3 the securement ofthe free end of the covering and display panel 20 to the lid 22 is theonly assembly operation required and with the carton thus set up in theform of the invention illustrated in Figs. l-lO inclusive it is intendedthat the set-up carton form a sleeve for enclosing a relatively rigidfivesided open rectangular box or tray 28. The tray 28 is then disposedwithin the set up carton in the manner shown in Fig. 4 and it may becompartmental or otherwise.

The carton is especially suited for containing an assortment ofmerchandise and the mid-portion of the tray 28 may have disposed thereinsome goods or merchandise different from the goods or merchandise in thetray on opposite sides of the mid-section, with the result that.

the merchandise in the mid-section may be displayed as a premium orbonus. When the cover or lid section 22 isswung to open position alongthe hinge or fold lines 24 which connect it to the hinge strips 25, thelatter will remain in horizontal position covering the sections of thetray 18 on opposite sides of the mid-section and displaying onlyv themerchandise in the mid-section of the tray. Consequently, the thenexposed faces of the hinge strips 25 may carry advertising indicia orgreeting material. It will also be observed that this type of opening ofthe cover 22 depicted in Figs. 4 and will cause the covering and displaypanel to swing upwardly outwardly on the hinge line 19 with the cover orlid section to which it is attached at one end, with the result that theinner face of the display panel 20 will be exposed and may carryadvertising indicia or a greeting or suitable decorative material.

The reverse or alternate manner of opening the lid for the improveddisplay carton is shown in Fig. 8. In this event the cover or lid, inopening, carries with it the hinge strips 25 so that they overlie theend portions of the inner surface of the lid section and swing on thehinge lines 26 which connect the hinge strips 25 to the side wallsection 17. The covering and display panel 20, whose then forward edgeis secured to the side wall section 16 by the fold line 19, is connectedat its other end to the medial portion of. whatis then the inner edgeofthe lidsection 22 and therefore remains inhorizontal position overthemedial section of' the tray 28 completely covering the goods orcommodity therein. but exposing.

the goods or commodities in the end sections of the. tray.

The face of the covering-and display panel 20 which is exposediin thecondition of-Fig. 8' may carry suitable advertising or. greeting-indiciaand the same is true ofthe exposed innersurface portion. of the lid 5section 22" between the hinge strips 25, which becomes exposed. Thus, asbetween the opening arrangements of Figs. 5 and 8 different portions ofthe open tray 28 are exposed and different portions are covered. In eachevent the coverings therefor may carry different indicia and the same istrue in each event with respect to the exposed portions of the innersurface of the lid section or the panel 20. By opening the covering anddisplay panel from either margin a unique type of display container isprovided which varies the visual effect and varies the advertising andhoused commodity display.

A slightly modified form of the invention is illustrated in Figs. 11 and12, wherein the display carton elements may be directly associated withthe walls of a rigid box and with its disconnected cover, in lieu ofserving as a complete sleeve for a tray. The rigid five-sided box whosewalls have the improved carton elements associated therewith isindicated generally by the numeral 29, and the separated rigid cover isindicated by the numeral 30. Hinge strips 25' have one pair of endshingedly or foldably secured to a vertical side wall of the rigid box asat 31 (see Fig. 12), and the other ends of said hinge strips 25 arehingedly or foldably connected, as at 32, with an inner lining sheet 33for the rigid cover. The numeral 20' (see Fig. 11) designates thecovering and display panel which, depending upon the manner in which thelid 30 is opened, is adapted to cover either the central compartment ofthe box 29 orthe mid section of the cover facing 33. It is, therefore,secured at one end to the cover facing adjacent one longitudinal marginof the cover, as at 34, and is secured at its other end to a side wallsection of the box or liner as at 35. If the box is opened by liftingthe rigid lid 30 from one margin, the hinging movement will be along thehinge connections 31 between the hinge strips 25 and the upper edge ofthe adjacent side wall section of the box 29 and the hinge strips will,in thismode of opening, overlie the end portions of 'the inner facingsheet 33 of the lid. The then exposed portions of the hinge strips maycarry pictorial representations or advertising indicia, as may theexposed mid section of the cover lining sheet 33. In this form ofopening the covering and display panel 20' will remain in horizontalposition over the middle compartment or section of the box 29 coveringthe contents thereof and the then top surface of the panel 20' may carrysuitable indicia.

In the alternate mode of opening the cover from the other margin, themargin of the cover will hinge during its movement upwardly on theconnections 32 with the ends of the hinge strips 25' which in this eventwill remain in horizontal position covering the end sections of the box,but the covering and display panel 20 will hinge npwardly'with andremain against the cover when it is opened and will expose the midsection of the box. If desired, the interior of the box or liner mayhave compartment-defining walls 36 therein, but this is merely optional.

From the'foregoing description it will be seen that the presentinvention provides a very simple, unique and attractive dual openingdisplay carton which is easily set up from a one-piece blank. Theclosure lid or cover for the carton or box can be opened from either ofits longitudinal margins and each mode of opening varies the displayofthe contents of the carton and also gives varied forms of advertisingor greeting displays on various panels and hinge strips which aredifferently exposed in the alternate mode of manipulating the cartonlid. The improved dual opening display carton is inexpensive tomanufacture, can be shipped in very flat, compact form, affords a uniquetype of package and display for poses described.

Whatis claimed as the invention is:

1. In a carton, first and second spaced apart uprightwalls definingtherebetween an enclosure for articles of merchandise, a dual openinglid for controlling access to the enclosure and having first and secondspaced apart longitudinal margins adapted to substantially coinciderespectively with the upper edges of the first and second spaced apartupright walls, a hinge strip traversing the upper end of the enclosureand having one end hingedly secured to the first upright wall and havingits other end hingedly secured to the second longitudinal margin of thelid, and a panel also traversing the upper end of the enclosure andhingedly secured at one end to the second upright wall and hingedlysecured at its other end to a portion of the first longitudinal marginof the lid.

2. In a container, first and second spaced apart walls definingtherebetween an enclosure for articles of merchandise, a dual openinglid for controlling access to the outer end of the enclosure and havingfirst and second spaced apart longitudinal margins adapted, when the lidis in closed position in a plane perpendicular to the planes of saidwalls, to overlie the outer edges of the first and second spaced apartcontainer walls, a hinge strip traversing a portion of the outer end ofthe enclosure and having one end hingedly secured to the first wall andhaving its other end hingedly secured to the second longitudinal marginof the lid, and a panel spaced from the hinge strip and also traversinga portion of the outer end of the enclosure and hingedly secured at oneend to the second wall and hingedly secured at its other end to aportion of the first longitudinal margin of the lid. i

3. In a container, first and second spaced apart walls definingtherebetween an enclosure, a dual opening lid for controlling the outerend of the enclosure and having first and second spaced apartlongitudinal margins adapted, when the lid is in closed positionperpendicular to the walls, to overlie the outer edges of the first andsecond spacedapart upright walls, a hinge strip traversing a portion ofthe outer end of the enclosure and having one end hingedly secured tothe first wall and having its other end hingedly secured to the secondlongitudinal margin of the lid, and a panel also traversing anotherportion of the outer end of the enclosure and hingedly secured at oneend to the second wall and hingedly secured at its other end to aportion of the first longitudinal margin of the lid, the lid, whenhingedly opened from one margin, swinging on the hinge connectionbetween its second longitudinal margin and the hinge strip end with thehinge strip remaining in covering relation over a portion of theenclosure and the lid carrying with it so as to cover a portion of itsinner surface, the panel which hinges on its hinge connection with thesecond wall, the lid, when hingedly opened from its other margin,swinging on the hinge connection between the hinge strip and the firstwall with said hinge strip overlying another portion of the innersurface of the lid and the panel remaining'in covering relation overanother portion of the enclosure.

4. In a container, first and second spaced apart parallel walls definingtherebetween an enclosure, a dual opening lid for controlling the outerend of the enclosure and having first and second spaced apartlongitudinal margins adapted, in the closed condition of the lid, tooverlie the outer edges of the first and second spaced apart walls, ahinge strip at right angles to said walls and having one end hingedlysecured to a portion of the first wall and having its other end hingedlysecured to an opposed portion of the second longitudinal margin of thelid, and a panel at right angles to said walls but spaced from saidhinge strip and hingedly secured at one end to a portion of the secondwall and hingedly secured at its other end to an opposed portion of thefirst longitudinal margin of the lid.

5. In a folding carton, first and second spaced apart upright wallsdefining therebetween an enclosure for articles of merchandise, a dualopening lid for controlling access to the enclosure and having first andsecond spaced apart longitudinal margins adapted, when the plane of thelid is perpendicular to the planes of the walls, to have its first andsecond margins overlie the upper edges of the first and second spacedapart upright walls, a' pair of hinge strips each traversing an oppositeupper end portion of the enclosure and each having one end hingedlysecured to spaced apart portions of the first upright wall and eachhaving its other end hingedly secured to the spaced apart portions ofthe second longitudinal margin of the lid, and a panel also traversingthe upper end of the enclosure between said hinge strips and hingedlysecured at one end to a portion of the second upright wall intermediateits ends and hingedly secured at its other end to a portion of the firstlongitudinal margin of the v, lid intermediate its ends.

6. A container, including first and second spaced apart parallel wallsbetween which there is an open-faced compartment, a dual opening mainlid for the entire open face of the compartment and having first andsecond spaced apart parallel longitudinal margins adapted to overlie theouter edges of the first and second spaced apart walls, a hinge striptraversing a portion of the outer end of the compartment and having oneend hingedly secured to the first wall and having its second endhingedly secured to the second longitudinal margin of the lid andforming either a secondary lid for a portion of the open face of thecompartment or a covering for a portion of the inner face of the mainlid depending upon from which margin the latter is hingedly swung toopen position, and a panel also traversing another portion of the outerend of the compartment and hingedly secured at one end to the secondwall and hingedly secured at its other end to a portion of the firstlongitudinal margin'ot' the main lid, said panel forming a secondary lidfor another portion of the open face of the compartment or a coveringfor another portion of the inner face of the main lid depending uponfrom which margin the latter is hingedly swung to open position.

7. In a folding container set-up from a one-piece blank, a bottomsection, first and second longitudinal walls hingedly connected toopposite margins of the bottom section, a dual opening lid having firstand second spaced apart longitudinal margins, a hinge strip having oneend foldably secured to a portion of the first wall and having its otherend foldably secured to a portion of the second longitudinal margin ofthe lid, and a panel spaced from the hinge strip and foldably secured atone end to the second wall and foldably secured at its other end to aportion of the first longitudinal margin of the lid.

8. In a container, first and second spaced apart walls definingtherebetween an enclosure, a dual opening lid for controlling theouterend of the enclosure and having first and second spaced apartlongitudinal margins adapted, when the lid is in closed positionperpendicular to the walls, to overlie the outer edges of the first andsecond spaced apart upright walls, a hinge strip traversing a portion ofthe outer end of the enclosure "and having one end hingedly secured tothe first wall and having its other end hingedly secured to the secondlongitudinal margin of the lid, both surfaces of the hinge strip bearingdisplay indicia, and a panel also traversing another portion of. theouter end of the enclosure and hingedly secured at one end to the secondwall and hingedly secured at its other end to a portion of the firstlongitudinal margin of the lid, both surfaces of the panel bearingdisplay indicia, the lid, when hingedly opened from one margin, swingingon the hinge connection between its second longitudinal margin and thehinge strip end with the hinge strip remaining in covering relation overa portion of the enclosure and exposing the display indicia on its outerface and the lid carrying with lll'SO as to cover a portion of its innersurface, the panel which hinges on is .hinge connection with the secondwall and exposing thedisplayindicia on theunderfface-ofthe pane1,:thelid, when hingcdly opened from its totherzmargin, swinging on the innersurface of. the .lid and. exposing the. .display .indicia on its underface and the .panel. remaining in covering relation. over-anotherportion .of .the enclosure and exposing the display tindicianonr its.outer face.

No references cited.

